Nike- Managerial Case Study - 4930 Words

NIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the worlds top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success. Nike enjoys†¦show more content†¦Strengths Nike’s distinctive competency is in its marketing strategy, particularity in the area of consumer brand awareness and brand power. Its famous marketing campaigns and sponsorships programs were the leading factors behind its growth and success. Nike spends a substantial amount of funds on advertising because Nike believes that trough effective promotion and advertising it can reach its customers and build interest for its products. Also, it can differentiate its position in the mind of consumers and establish brand loyalty through marketing. For example, the Just Do It† campaign, and symbols like the Nike Swoosh’, couple with famous sports icons, serve as instant reminders of the Nike Empire. Moreover, another key competency of Nike is that its quality products and brand image could not be easily imitated. Nike became an icon in the footwear industry, and its brand power is very difficult to replicate. Few companies have such a recognizable brand image and the available resources to keep promoting this image. This eventually translates into added value for consumers. Also, consumers use to associate Nike image with high quality products, and this is due to the various marketing campaigns that emphasized fitness, competition, and sportsmanship in their minds. And this image cannot be easily duplicated by other competing companies by simply enhancing the physicalShow MoreRelatedNike- Managerial Case Study4914 Words   |  20 PagesNIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketingRead MoreAnalysis of Three Videos on Outsourcing967 Words   |  4 PagesThree Videos on Outsourcing In the video Nike sweatshops - Try Not To Cry the filmmaker has successfully used a series of rhetorical devices, both visually and through auditory means, to make their point of how unethical Nike is for outsourcing their production to 3rd world nations. The intensive use visual rhetoric include crying babies, sweatshop conditions and a sad soundtrack all are designed to support this anti-outsourcing message against Nike. The visual rhetoric extends beyond the useRead MoreA Case Study Of Nestle S.a1368 Words   |  6 Pages This case study of Nestlà © S.A. will identify and analyse on a managerial issue that this company has undergone. The issue recognised is the use of child labour in cocoa production. This problem is a violation of child labour and human trafficking laws. 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Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 2.2- Case 9- Sony Corporation : An Evolution of Technology†¦14 2.3- Case 10- Nike :Spreading Out to Stay Together†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.23 3.0. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.42 ACKNOWLEDGEMENT Special thanks to ourRead MoreA001426205 Bellamy Charles STMK Essay2945 Words   |  12 Pagescomments FOR MODERATOR’S USE ONLY  I agree with the assessor’s assessment  I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: /20 Moderator: Title: NIKE case study Assignment topic: You have been provided with a case study of NIKE. In your case report, identify three or four Marketing Challenges covered in this subject and address how those challenges can be met using the principles developed in this subject. Please ensure to use academic in-text